Another weird Samsung Galaxy S4 AD making fun of Apple again

Samsung has just released a new ad about Samsung Galaxy S4 and its user from Iceland. AD talks about a guy in Iceland trying to make phone calls with a real apple but obviously failing.

He is very sad and suddenly he gets a Samsung Galaxy S4 and many ninjas start to appear in the video together with a goat. That goat is in extinction in Iceland which represents the Apple company. The AD ends with the guy happily talking on the phone eating an Apple.

Can anyone explain this AD?

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